The Big 12 Conference is set to beginning airing its new TV public service announcement with the start of the conference basketball season.
The commercial, produced by William Draper of DrapeMedia Productions by support from the conference?s television partners, ESPN and Fox, will run through the regular season and into March. The 30-second commercial highlights the intensity and excitement of a Big 12 men?s basketball campaign, according to conference officials.
Conferences are permitted one 30-second public service commerical to promote the league in every home men?s basketball game televised by the networks.
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